<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/97164afa-7042-4834-a867-9f124406c269/John_G_theIndustryDirect.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/97164afa-7042-4834-a867-9f124406c269/John_G_theIndustryDirect.png" width="40px" /> Value: This may be the only word we wrestle with more than "work"

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